In September of 2009, Dannon came out with Activia® Yogurt which was one of the first companies to emphasize the probiotics in the yogurt and their health benefits. In their advertisements, they overstated the health benefits that Activia® claimed to have. For example, the commercials claimed if the consumers ate Activia® for two weeks, their digestive and immune health would improve significantly. (2) Activia® also made claims that their yogurt was “clinically” and “scientifically” proven. This was not actually the case. It seems that Activia® made claims that they had not actually proven in order to draw more consumers in. (3)
To actually benefit from the health claims that many yogurt companies make, you may need to eat 2 or 3 servings, not just one cup, a day. (4) The milk in yogurt tends to act as a buffer against the stomach acid, which helps protect the bacteria. However, studies have shown that even if you eat yogurt, some of the bacteria tends to disappear before even reaching the gut. (5) Taking a probiotic supplement helps encapsulate more probiotic bacteria, which means that more will reach the gut safely. (6)
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